Hi, I’m Joris. I do research and teach in consumer psychology and marketing.




Cool real-life applications of scientific research

See how others have translated academic consumer research into real-life applications and find tools that you can use in your research projects.


Participate in current
research projects

Be a part of new insights by participating in current research projects.


Blog about exciting new research

Read about new consumer psychology and marketing research from top academic journals. Explained in plain language.


Publications and research projects

Check out my current research projects and publications of my work.


Get in touch

Do you want get in touch about a research project, collaboration opportunities, an invitation as a guest speaker, or anything else? Contact me through the contact form.


Schedule your meeting

Are you a student and do you want to schedule a meeting to discuss your thesis, a course assignment, or the beautiful weather? Make your appointment here.


“Joris has a great ability to explain abstract and complex concepts in a comprehensible and relatable way. His passion for consumer behavior inspired me to write my thesis in that field of research. During the entire process, Joris provided me with valuable insights and feedback. Not only did he support me with his knowledge and understanding of the topic, but also with his continued patience, willingness to help, and encouragement. Joris is the true embodiment of an academic lecturer and mentor.”
Andrea Perez Ortiz, Master student
“During my ‘thesis journey’, I had the pleasure of being supervised by Joris Demmers. Joris created a inspiring and open environment and brought the opportunity to discuss research ideas within a group setting. He was of great help from the beginning till the end of the process and provided excellent advice. His passion for research was a great motivator to go the extra mile. With the help of Joris, my thesis was awarded for best thesis by SWOCC. Moreover, I have greatly enjoyed the lectures given by Joris.”
Steffen van der Land, Master student